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Freeda Cathcart has spent her life serving the people of Roanoke. She's been a strong voice on protecting our environment and economy. Freeda advocates for smart growth in order to protect our water and land from extreme weather events. Freeda works hard to help people in our community and she will be an effective representative for Roanoke City on the Blue Ridge Soil and Conservation Board.

Freeda was elected with the most votes in a competitive race to represent Roanoke City as a Director on the Blue Ridge Soil and Water Conservation Board.

Freeda is a graduate of Roanoke College and the Climate Reality Project. She worked as a Reinsurance Specialist for Shenandoah Life Insurance Company where she became a Fellow in the Life Management Institutes.

Freeda re-activated the Grandin Court Neighborhood Association in 2015 to help protect the woodlands on the old Shenandoah Life property.  She was re-elected to serve as the President of the Grandin Court Neighborhood Association. Several years ago,  she served as the President of the Grandin Court Neighborhood Association for six years until she was termed out of office. After she was once again termed out of office, she currently serves as the Secretary of the Grandin Court Neighborhood Association. She also re-activated Roanoke City’s Neighborhood President’s Council to protect the woodlands on Brandon Ave.

Freeda was the President of the Roanoke Natural Foods Co-op in the early 1990’s. She was one of the Founders of the Left Bank Land Co. in Floyd, Virginia. She worked with the shareholders to create a Land Trust, Artesia, on their property in 1995. Artesia protects the water shed and the old growth forest from being developed for future generations. The property associated with the Left Bank Land Co. supports several successful farm market growers and independent cottage industries. 

Freeda currently serves on the Points of Diversity Board. Freeda and her husband have been married for 32 years and they have four children together. Their two oldest children graduated from Roanoke College. One of their twin sons graduated from Virginia Tech and the other from UVA.

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